Facebook has millions of users. You are quite likely a member yourself. If you are a business owner, you need to figure out how to use this to grow your business. These tips can help you learn about Facebook marketing.

Use a giveaway in order to drum up attention and interest on Facebook. Encourage new subscribers by offering free products. Make your winners viewable to maintain the legitimacy of your contest.

Try to use Facebook ads. Your products or service will only receive so much promotion from your normal postings. To extend your reach, use ads to reach outside your normal followers. These will add to the traffic that your product brings.

When marketing through Facebook, you've got to make your page stand out from the competition. High quality pictures and appealing colors are essential. Facebook users tend to be drawn to these kinds of pages over plain pages.

The most important first step to Facebook marketing is to build a solid fan base. This means you probably don't need to put a lot of money into your marketing until you're able to build up a fan base of 5,000 or more people. After you have developed a fan base, you can begin marketing your products by increasing your investment.

Why not buy an advertising space on Facebook? You can customize your ad by having people of a certain age or gender view it. You can work within a certain budget, doing as little or as much as you desire. Finally, there is no long-term commitment. The ad can be paused, discontinued or deleted at any time.

Create a group related to your business. This will group together all of your potential customers. You can give your customers valuable information and let the whole group in on deals and promotions. Another benefit of the group is finding out all about your customers feelings and needs.

Never share updates that don't relate to your field. Only post content that your subscribers are interested in hearing about. Your personal account should be used if you have personal things you want to talk with people about.

You have to use real resources with your strategies for marketing with Facebook. So many people are on this site that you want your efforts to pay off. If you hand over Facebook responsibilities to someone who is overworked already, you will likely get poor results. Distribute the resources to get more out of it.

All your content needs to be "Share"-able. You will want to share information with as many people as possible. Sharing is what makes Facebook tick. When you take the time to provide valuable information, the readers will then take the time to pass it on to even more people who could quickly become your new customers.

Do not disable the function permitting folks to leave comments at your site. Turning off commenting may prevent inappropriate comments and spam, but it also makes your business seem anti-social and uncommunicative.

Respond to any comments you get. Both comments posted publicly and those directed to you via email are worth responding to. This can take quite a bit of time and patience, but the followers you have are going to enjoy this quite a bit.

Run competitions and/or contests for getting the most likes on your page. You can award the prize after a certain number is hit, for example. Make the prize worthwhile. This can earn you far more subscribers now than you had and give you future opportunities for that winner to check out your prize or offerings.

After reading this article you should have a better idea of how to harness the power of Facebook marketing. By following the advice from this article, you are sure to have a successful marketing campaign. Get started right away and enjoy your success!